At VipnetHUB, we know that much of the future of businesses is based on the analysis of all the data they collect. This has become one of the most requested services by our clients in recent years, and it has turned into one of our specialties. We transform all that data into effective information at scale, through a complex technical process, always under the technical direction of our team of experts in Data Intelligence.
We work with various tools for Big Data processing tasks, many of which are open-source and recommended by professionals in large-scale data analysis.
First, we analyze the company’s objectives at all levels. Once we understand their goals, our Big Data experts develop a preliminary measurement proposal where different metrics, dimensions, and events are established to measure the various actions of users on the website.
Defining a planned tagging strategy allows us to better structure and organize data collection on the web. With an appropriate plan, data can be granularized to deep levels, where the information becomes highly relevant. When interpreted by an expert, it has a direct and indirect impact on business growth, cost savings, customer relationship improvement, and other significant advantages.
We don’t just stop at designing the plan. Our technicians have the necessary skills to implement it on different platforms: Google Analytics, Adobe Analytics, Contentsquare, Kissmetrics, or similar. On these platforms, we ensure the correct visualization of events, establish segments, conversion goals, funnels, and any other modules that the project may require.
We understand that the longest-running web projects have gone through different managers. Our experts have the ability to audit web analytics systems to determine whether they align with the business goals required when the information is requested. We manage the optimization, testing, and general fine-tuning tasks of these dashboards.Regular reports with monthly or weekly frequency lose their meaning when you have a dashboard hosted in the cloud, which allows data to be shown in a more user-friendly way and provides real-time data. Analytics platforms usually establish pre-configured modules that only show the most generic website data. These often do not meet client expectations, especially in projects where more specific information is needed, and there is a tagging strategy applied. Our technicians, under the direction of the data science team, handle the appropriate connections of data sources to these platforms. We work with the most well-known tools in the market.
Regular reports with monthly or weekly frequency lose their meaning when you have a dashboard hosted in the cloud, which allows data to be shown in a more user-friendly way and provides real-time data. Analytics platforms usually establish pre-configured modules that only show the most generic website data.
These often do not meet client expectations, especially in projects where more specific information is needed, and there is a tagging strategy applied. Our technicians, under the direction of the data science team, handle the appropriate connections of data sources to these platforms. We work with the most well-known tools in the market.
Our Data Scientists handle the collection of raw data to transform it into relevant information. A significant part of their tasks involve direction and planning, working closely with technicians who connect dashboards to various data sources. They are responsible for establishing the best strategies to present information in the most visual, simple, useful, and structured way possible for the client, who needs to process this information as effectively as possible.
